Plum Hawthorn & Roselle Drink, Craft Cola, Brown Sugar Ginger Lemonade, Five-Spice Shrimp Chips
仙楂洛梅飲，漢方可樂，黑糖薑汁檸檬，五香脆蝦餅
Plum Hawthorn & Roselle Drink, Craft Cola, Brown Sugar Ginger Lemonade, Five-Spice Shrimp Chips
仙楂洛梅飲，漢方可樂，黑糖薑汁檸檬，五香脆蝦餅
博仁堂食品有限公司
Po Jen Tang is an iconic, century-old Chinese medicine brand in Tainan, tracing its heritage back six generations to the renowned Qing Yu Tang Chinese medicine family in Zhongshan, Guangdong. Guided by the core philosophy of "inheriting Chinese medicine culture and innovating the values of Hanfang (traditional formulas) life," the brand is dedicated to transforming traditional herbal wisdom into a modern lifestyle that is accessible and experiential for today's consumers.
In 2016, sixth-generation successor Jhou Jian-Wun spearheaded a major brand transformation, creating a business model that seamlessly integrates a traditional Chinese pharmacy, a medicinal herb restaurant, and a Hanfang cultural space—a rarity in Taiwan. In addition to providing raw herbal retail, wellness teas, customized products, Po Jen Tang brings the ancient philosophy of "medicinal and food homology" (food as medicine) to life through its therapeutic herbal cuisine, curated cultural exhibitions, and hands-on experiential activities.
Deeply committed to community revitalization and cultural promotion, Po Jen Tang founded the "Yi Ren Tang" Chinese Medicine Museum and launched major initiatives such as the Herbal Art Life Festival and the Fucheng Second Generation Festival. Through these cross-disciplinary collaborations, the brand breathes a youthful, diverse energy into traditional herbal culture, weaving it into modern daily life. Backed by its profound heritage in dietary therapy and a spirit of continuous innovation, Po Jen Tang has been honored with the Michelin Bib Gourmand recommendation for consecutive years, stands as a premier benchmark for traditional industry transformation and Hanfang cultural innovation in Taiwan.
博仁堂為臺南具代表性的百年中醫藥品牌，傳承自廣東中山慶餘堂中醫世家，至今已歷經六代傳承。秉持「傳承中醫藥文化，創新漢方生活價值」的理念，致力將傳統中藥智慧轉化為現代人容易理解與體驗的生活方式。
2016年，第六代傳人周建文推動品牌轉型，打造全臺少見結合「中藥行、藥膳餐廳與漢方文化空間」的複合式經營模式。除了提供中藥材零售、漢方養生茶飲、更透過藥膳料理、文化策展及體驗活動，實踐「藥食同源」的養生理念。
博仁堂亦積極投入地方創生與文化推廣，成立中醫藥文物館「益仁堂」，並發起中藥藝術生活節、府城二代祭等活動，透過跨域合作讓中藥文化以更年輕、多元的樣貌融入日常生活。憑藉深厚的食療底蘊與創新精神，連續多年榮獲米其林必比登推介，成為臺灣傳統產業轉型與漢方文化創新的代表品牌。